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I’m a New York–based designer working across brand identity, packaging, and visual storytelling, with a background in psychology and Integrated Design & Media.

I care about the why behind good design—how people think, feel, and connect with it. I love where strategy meets style—whether I’m building a brand, refining a layout, or crafting visuals that make people feel something. Grounded in psychology and driven by curiosity, my work lives at the intersection of research, storytelling, and aesthetics.

My work spans identity systems, packaging, campaigns, physical products, and digital experiences, with a particular focus on food & beverage and CPG.